Tweed Billabong Joins Waterpark Trend at Holiday Parks
Like many other market segments - from cruise ships to recreational facilities and traditional campgrounds - Australia's holiday parks are eager to give guests thrilling waterpark experiences during their visits.
Istanbul, Turkey (August 12, 2015) - If the waterpark industry is looking for a perfect partner with which to expand, it can't do much better than the caravan and camping industry in Australia. The industry in that country is large and dynamic and the number of people spending their vacations and holidays at caravan and camping parks has been steadily growing over the last few years. Even more importantly for the waterpark industry the primary user group of these camps is families - with the adults aged 30-54 years. Families make up 50 percent of the caravan and camping market share.
Not only that, but this market segment has the money with which to indulge in this pastime. Specifically, 52 percent of households earning more than $80,000 have gone caravanning or camping in the past two years. And a KPMG report into caravanning and camping demographics highlights significant opportunities for the industry in the family market as one of the groups most likely to grow in the future.
These types of statistics underscore the opportunities but also the increased competition in the sector - competition that means every caravan park is looking for new ways to enhance its attractiveness to the consumer. And one of the primary ways that the parks are doing so is with the addition of waterpark amenities.
A popular website for Australian caravaners, HolidaysWithKids.com, describes how "facilities just keep getting better," with the major reason being "the introduction of ... splash-tastic water-play areas." Among the top facilities earning accolades from their visitors is BIG4 Tweed Billabong Holiday Park which the website's users' named one of Australia's top 10 "Best Family Holiday Parks."
Perfect amenities for upscale parks
Tweed Billabong is a part of the BIG4 Caravan Park franchise which comprises 180 holiday parks across Australia. The group provides a range of high-quality accommodation options from powered ensuite sites for caravan and motorhomes to luxury cabins. With consistently high expectations across all its parks the company is known for setting a high standard for holiday park experiences and is recognized as the industry leader.
Big4 didn't achieve such success without constantly monitoring the industry to stay abreast of guests' interests. As a result, the business's owners noticed a clear trend in the increase of waterslides and other water-play features on cruise ships, at recreational facilities and at traditional campgrounds. It seemed natural to explore how to take advantage of these amenities within the caravan park sector.
After investigating its options several Big4 sites chose to partner with two major industry players in the waterpark industry to add water features to their parks. Working with Swimplex Aquatics (Australia) and Polin Waterparks (Turkey) the sites added waterslides and similar attractions at its Capricorn Palms Holiday Village in Yeppoon and at Cania Gorge Caravan and Tourist Park in Cania Gorge; both in Queensland, Australia.
More recently, MacDonnell Range BIG4 began working with Polin and Swimplex Aquatics to add a waterslide to its MacDonnell Range Holiday Park facility in Alice Springs. Swimplex is handling project-management and installation responsibilities and Polin is supplying the waterslide and tower. The customer is so happy with the attraction that they are already discussing adding another slide to their tower!
Reconnecting with nature
Tweed Billabong continues to garner significant interest due to the recent addition of its water playground for kids which opened in June. The overall waterpark is themed as "Australia's Green Cauldron Water Playground" and is based on the local terrain, an ancient, extinct shield volcano and now encompasses Wollumbin-Mount Warning, the surrounding World Heritage-listed national parks, natural beaches and headlands of unusual volcanic rock formations.
Park owner Andrew Tribe says this latest addition adds even more value for guests because it provides children with both an active and educational experience. "Kids are stuck on their personal devices or computers too much at home and school," he says. "Their holidays need to be an active and fun time spent reconnecting with their parents."
The waterpark has three different areas aimed at different age groups. The Mt. Warning-Wollumbin area includes three enclosed slides that curve down from the peak of the miniature extinct volcano, one of which goes dark for a few seconds as it weaves through the mountainside. The fascinating rocks of Fingal Head are at the heart of another themed area and feature a tipping bucket and slide. The inspiration for the third area is the marine life that lives around Cook Island, just offshore from Fingal Head. It boasts a toddler-play section complete with a frog slide, beached whale, dolphins and turtles.
With something for all ages the park provides younger guests with hours of entertainment while allowing adults to relax while watching their children play.
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Please click for high-resolution photos to accompany this story
Image 1 (BIG4 Tweed Billabong Holiday Park, Australia)
Image 2 (BIG4 Tweed Billabong Holiday Park, Australia)
Image 3 (BIG4 Tweed Billabong Holiday Park, Australia)
Image 4 (BIG4 Tweed Billabong Holiday Park, Australia)
Image 5 (BIG4 Tweed Billabong Holiday Park, Australia)
Image 6 (BIG4 Tweed Billabong Holiday Park, Australia)
Image 7 (BIG4 Tweed Billabong Holiday Park, Australia)
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More on Swimplex Aquatics
Swimplex Aquatics are a long established aquatic industry specialist who have been in business for over 30 years. Swimplex have delivered hundreds of successful projects over this time all over Australia. They have a great relationship with Polin Waterparks and the water slide and splash pad side of the business is growing strongly with a string of high profile jobs in the pipeline. Swimplex are experts in filtration, water treatment, large and small scale commercial projects, they developed the LatiTube surf simulator in house, and they are Myrtha Pools Partners in Australia.
For more information on Swimplex Aquatics please visit www.swimplex.com.au or email firstname.lastname@example.org
More on Polin Waterparks
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of waterparks, waterslides & water play attractions. 2500 waterpark projects in more than 93 countries around the world have been completed by Polin, and Polin is the biggest waterslide supplier in Eurasia. Working with a wide variety of clients has helped Polin reach several milestones; including installing the first waterparks of many countries and many other award winning rides at parks with world-renowned reputations. Polin offers the industry's widest range of products, including signature rides such as the patented King Cobra, Magic Spheres, Spheres, Magi Cone and Space Shuttle.
Polin is the pioneer in the advancement and application of closed-molded manufacturing technology in waterslide development. First implemented in 2006, 100% of Polin's annual fiberglass production has been converted to resin transfer molding (RTM), and meets the industry's highest standards. Polin offers both bowl rides and family rides featuring RTM techniques. Polin also offers its unique and patented Natural Light Effect technology, Special Pattern Effects technology in RTM and translucent RTM waterslides. Polin is an ISO9001 certificate holder by TUV Germany since 2003, all Polin slides conform to European norms, all steel parts conform to international DIN standards, all designs conform to ASTM practices, and Polin is also CSEI approved for projects in China. Polin is the only waterslide company that holds a quality certificate for all of its waterslides by TUV, and was the 2012 Export Winner of Turkey in the SMSE Category. Polin has a high plant capacity with production in Turkey. Polin's team totals 350 people, with five offices throughout the world.
Polin is committed to providing the best-quality product and service by investing in continuous research and development. The company plans to further expand its L-RTM line while introducing new signature rides and innovations.For more information, visit www.polin.com.tr
For additional information, contact Sohret Pakis at +90 262 656 64 67 or email@example.com. Please visit Polin at www.polin.com.tr for product information, news, events and other updates.